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This article brilliantly highlights the growing trend of teetotalism and the exciting innovation in the non-alcoholic beverage industry. It’s inspiring to see how brands are catering to health-conscious consumers with creative and sophisticated alternatives. Do you think this trend will significantly impact the traditional alcoholic beverage market in the coming years?

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We definitely think that it will eat in the alcoholic beverages market share and impact its growth. That’s why we expect more acquisitions from larger groups of these pioneering brands and more investments in these innovations as people are seeking tastier and healthier alternatives. We also expect for that movement to raise the bar in terms of quality for both sides of the industry.

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